It's Not Too Late

Word is that the "legacy newsroom" is living on borrowed time. Hooey. Papers can survive, even thrive, if they dare to be far more entertaining, informative and reader-friendly. The pages listed below make the basic case. So read them first. The center column shares a slew of specific ideas. As the main blog says, steal my ideas, please.

Site menu:

Categories

Site search

Rethinking Pg. 1

Here's a front page full of radical ideas.
See write-up.
See full-size image.

New Section Proposal

And here's a mockup of for a radically different section.
See write-up.
See full-size image.

Recent Posts

Links:

Meta

Nielsen-Like Diaries for Newspaper Readers

Few newspapers ever do the kind of nitty-gritty detail surveys that really reveal what readers actually read. Oh sure, there are phone surveys and focus groups, but who’s going to admit, “Well, I always read the comics and horoscopes, never the national news”? And with so much content to cover, what survey gets into this columnist vs. columnist, this kind of music review vs. that kind of celebrity gossip? So how about borrowing a page from TV, and, in exchange for free subscriptions, get a lot of families to keep diaries about what they actually read? Shouldn’t be tough to find nonsubscribers who’d go for a freebie … and maybe turn into faithful customers down the road.

Posted: August 15th, 2006 under Polls & surveys.
Comments: none

Write a comment