A (Driving) Beat Idea: Car Life Columnist
The mission is to brainstorm ways to make papers as useful, newsy and entertaining as possible, with almost universal appeal. Impossible? Here’s an idea that for a single feature that might manage to do all that.
People mostly live in three worlds these days: Home. Work (or school). And car. So just think of all the high-interest subjects a dedicated Car Life Columnist might explore:
Traffic miseries and mysteries … Road conditions & construction news … Gas prices and mileage … New gizmos and gadgets for commuters and families (from TVs for kids to navigational systems) … Car repair and maintenance … Beating traffic tickets … The confusing world of maps, directions and signs … Alternative fuels … The drive-through world (this year: The Drive-Through Nativity) … Health (stay awake!) and safety (teens, alcohol, drugs) … Regular and satellite radio … Psychology (road rage, sexual politics of asking/giving directions, keeping kids amused) … Where to park … the list is endless.
Who wouldn’t be interested in such a column? (OK, readers of a Mass Transit Columnist.) Car Life would lend itself to a team approach, too, switching to different writers who explore different routes, use different vehicles, drive at different times, etc.
Using cellphone-to-blog technology, such a columnist could even file live reports online. Bottom line: Readers would love us for making driving less of a pain in the ass!
Posted: February 6th, 2007 under Radio-related ideas, Web-related ideas, Useful information, Humor & fun.
Comments: none
Write a comment